Exhibition & Educational Conference Opportunity:
Halifax, Nova Scotia
The key purpose of this initiative is to prepare makers/craftspeople for this niche market of working and marketing their work through galleries. How the gallery process works and how they can best access international gallery markets is the key element of this program.
gallery@CraftEast for February 2018 will include an exhibition space, workshops and a specific gallery incoming buyer program as well as showcase opportunities for participating craftspeople. The registration fee is $150 and includes all aspects of the the program; this fee will be waived for any indigenous artists who are juried and accepted into the program. You must be registered with a Craft Alliance Project Account to access this project.
In conjunction with the Craft East Buyers’ Expo, Craft Alliance will once again present its annual gallery program, this year as gallery@CraftEast. This year we will be again be putting a spotlight on Indigenous fine art from the Atlantic region.
gallery@acts was a pilot project launched at the Atlantic Craft Trade Show in 2011. This is the 8th year for the exhibition. The project incorporates the development of a gallery space at the Craft East Buyers’ Expo trade show, which features the work of contemporary craft makers in a gallery exhibition atmosphere. The project has been developed in partnership with our craft industry partners. A collaborative committee of the provincial crafts councils works on the project and develops the selection criteria. A jury process is used to select the work to be shown in the exhibition.
Over the past 7 years the exhibition has featured the work of 103 makers, showing over 250 pieces of work. The work shown was very high-end contemporary work of interest to both private and public galleries, museums, and collectors’ groups. The work shown at the 2017 exhibit ranged in price from $200 – $8,000. Interest was shown in all the work presented and numerous pieces were sold during the exhibition. The program has featured over 30 internationally known galleries in attendance and the program is a full weekend of workshops, one-on-one consultations, and networking.
Markets for this work in North America include: Toronto, Montreal, Calgary, Vancouver, New York, Chicago, Santa Fe, Miami and other major centres that feature craft specific museums and galleries. International markets exist in London, Berlin, Copenhagen, Bilbao, Milan, Dubai and others. Events like SOFA Chicago are the primary target for these craftspeople. The SOFA (Sculpture, Objects and Functional Art) Chicago Expo Shows and other contemporary art fairs are key venues for international galleries, museums and collectors to find new contemporary work.
Contemporary fine craft can take many years for the craft makers to be established with respected galleries through exhibitions and international shows. It can also take many years to develop a following that will result in the sale of these specialized high-end works and commissions. By exposing craftspeople to contemporary galleries, there is an opportunity for the makers to gain valuable experience in networking and presenting themselves to galleries. This is an opportunity for contemporary makers to meet and learn from gallery owners and curators and to take that knowledge back to their respective studios, to follow-up and prepare to move their careers forward in the gallery market.
General Eligibility Criteria:
To be eligible, you must
– Register a “Project Account” on the Craft Alliance website (www.craftalliance.ca)
– Submit a gallery@CraftEast project registration form & participation fee to Craft Alliance
along with: 3 images of current work, CV, artist biography and statement (email to: email@example.com)
– Be approved by Craft Alliance for participation (limited space available)
– Agree to participate in person, attend the gallery presentation workshops
and attend one-on-one meetings with galleries
– Agree to participate in all follow-up surveys on project results, which are submitted
to ACOA after the project is completed
Craft Specific Criteria:
– Established mid-career or Emerging contemporary craft practitioner(s) currently living and working in Atlantic Canada, with a focus on a contemporary fine craft practice and with an interest in developing their exhibition experience
– Actively seeking gallery representation
– All work submitted must have been created and completed between the period of January 1, 2016 and December 15, 2017 (no exceptions)
– Participants must have high-quality images of current work, a current CV, artist biography and statement
Work to be chosen for the exhibition will be:
– Work that is cutting-edge and ensures the highest standard of workmanship
– Work that must be innovative in its use of materials and aesthetic vision
– Work that not only reflects the signature of the individual maker, but also demonstrates investigation of processes and critical enquiry
A committee consisting of Craft Alliance senior staff and provincial craft council representatives will review all applications for suitability for participation in the program. Applications will be reviewed based on: previous exhibition experience, body of work and suitability for the gallery@CraftEast exhibition. Only a limited number of spaces are available. The decision of the review committee is final. Participants do have to participate in person during the gallery@CraftEast weekend in Halifax, Nova Scotia. As this is a pan-Atlantic initiative, we will be seeking representation from all four Atlantic Provinces; however, space is not guaranteed. We encourage anyone interested in participating to submit your application form and supporting information to Craft Alliance immediately.
Indigenous Exhibit Component
The Craft Alliance will be hosting a special feature exhibition component of the gallery@CraftEast this year with a specific aim to exhibit the works of Atlantic Indigenous artists. Jurying criteria for selecting fine art works from the region’s Indigenous artists will be established in coordination with our industry partners from across the region. The Exhibition fee will be waived for indigenous artists selected. *Indigenous applicants should select “Cheque” when prompted for a payment method when registering, in order to bypass payment.
Craft Alliance is engaging the services of a Gallery Coordinator to coordinate all aspects of the exhibition and related activity, including the Gallery Buyer Program, the workshop series, the one-on-one meetings and showcasing opportunity. The gallery space is staffed throughout the weekend and is insured. The project will have 12-16 participants. While the deadline date is noted above, we encourage participants to complete the necessary application process as soon as possible.
Participants chosen for the exhibition will be able to show specific pieces of work for the duration of the exhibit which will take place during the Craft East Buyers’ Expo, February 10-11, 2018 in Halifax, NS. Craft Alliance will coordinate the display and presentation of all work shown in the gallery space.
COST: $150. Exhibition Fee (jury approval required)
Gallery Buyer Program
A special incoming buyer program will invite Canadian and USA gallery owners to participate in the program. The incoming gallery owners will be further engaged to provide one-on-one consultations with the craftspeople exhibiting in the exhibition, to give feedback on their work shown at the exhibition, their portfolios and general direction on their development opportunities.
COST: Included for gallery@CraftEast exhibition participants only
The workshop component will feature invited gallery owners presenting on topics like: portfolio development, how to approach galleries and museums, how to work with collectors’ groups and exhibition opportunities through shows like SOFA. The workshops will bring together the gallery buyers and craft makers in one location for training, networking and development opportunities. The workshops will be held throughout the weekend.
COST: Included for gallery@CraftEast exhibition participants
$25 per person/ per workshop for non-exhibiting craftspeople
$75 per person for the entire series of 6 workshops
What is NOT covered?
– Participant Travel costs are not covered for this project. You may consider seeking
alternative sources of funding within your own province for travel assistance.
– Create a Project Account on CraftAlliance.ca
– Register for gallery@CraftEast by selecting it from the Projects page on the website
– submit 3 digital images of current work
– submit CV
– submit biography and artist statement
Submissions can be sent to Greg Toole via email: firstname.lastname@example.org