Benefits for Producers

Sign-up for a Craft Alliance Account* and enjoy…
  • Access to register for Craft East Buyers’ Expo
  • Access to register your online shop on the Craft East Virtual Marketplace B2B wholesale platform
  • Access to Craft Alliance Projects and potentially new sales markets (B)
  • Access to industry-based Resources (Diagnostic Tools, checklists, etc.) (A)
  • Retailer Search: Search and browse all registered Retailers (A)

A: This option available when either registering for Craft East Buyers’ Expo or the Craft East Virtual Marketplace only
B: Available to all registered producers for free. Project fees collected as required.

*Gaining full access to these features is dependent on a jury-assessment of your product line.

Expose your products to a network of wholesale retailers

Our Virtual Marketplace is built to attract buyers from all over. Whether they are located here in the Atlantic Provinces, elsewhere in Canada, or abroad, any registered buyer will be able to view your page, browse your products and place orders directly through the site. You can also connect with buyers by using our Retailer Search tool to find potential matches for your product.

Develop your business and marketing acumen with Craft Alliance professional development opportunities

As a registered member of the craft portal, you gain access to workshops and a database of exclusive resources developed for Craft Industry wholesale businesses. Take your business to another level by learning about international exporting, wholesaling, manufacturing, funding opportunities for the craft sector, and more.

Access exclusive opportunities in the craft sector

The Craft Alliance can offer you access to unique trade opportunities as a member of our online portal. Past projects our members have participated in include the Toronto Gift + Home Market, NY NOW, SOFA Chicago, the SURTEX Art Licensing Show, and more. As a member, you’ll be the first to know about these types of projects. Click here to see our past and current opportunities.

Build your online presence

Our Virtual Marketplace allows you to build a web presence without having to worry about the high cost of building and maintaining a website. We provide the basic framework for marketing and selling your products, which you can then connect to your social media pages, share in your newsletters, printed promotional materials, etc. Use the Craft East Virtual Marketplace as your primary means of wholesale product hosting, or simply as a complement to the other platforms you use; either way, it’s a practical and affordable means of building towards a strong online presence and improving your standing in search results.

Please note, the above screen captures are approximations of how the specific web interfaces will appear.