Craft Alliance Atlantic Association
Digital Marketing and Literacy Consultant
Summer Intern Position
Craft Alliance Atlantic Association has a mandate to provide marketing opportunities for Atlantic Provinces producers of quality craft, apparel and giftware products, to encourage entry into wholesale and export markets and to enhance the professionalism, education and advancement of the above sectors in Atlantic Canada. In response to the current global crisis, our current focus is on how to make use of available digital technologies (especially online platforms for sales and marketing) to help grow the craft industry on a regional level and enable our clients to reach national and international audiences.
This summer position has been created to hire a digital marketing or digital content creation-minded student who will support Craft Alliance in our research into those aforementioned digital technologies, and in gaining knowledge of those technologies, they will additionally offer consultation with Craft Alliance clients to support their efforts to “go digital”.
The student may work in coordination with our network of craft organizations across Atlantic Canada to share information and focus efforts. This is a great opportunity to directly apply knowledge being gained in a post-secondary program, and to learn about the bustling craft industry in Atlantic Canada.
Tasks and Responsibilities:
Support Craft Alliance’s digital content creation efforts, contributing through research, content development (writing & designing) and developing digital marketing assets to support dissemination.
Consult with Craft Alliance clients to respond to community concerns and provide knowledge and direction for their digital marketing efforts (ie. sharing knowledge of digital sales platforms, guidance for social media engagement, etc.)
Support Craft Alliance in the development and marketing of the craftalliance.ca wholesale craft portal
Contribute to Craft Alliance social media pages
Must be enrolled at a publicly funded Canadian Post-Secondary Educational Institution in a STEM (Science, Technology, Engineering or Mathematics), Business, Arts, Humanities or Social Science program.
Must be a Canadian citizen, permanent resident or have a protected status as defined by the Immigration and Refugee Protection Act and be legally entitled to work according to specific province legislation and regulations. International students do not qualify under the funding for this position.
Must be able to demonstrate knowledge in the position’s primary areas of focus, showing basic knowledge of digital marketing and digital tools including social media, content marketing, SEO, automation systems, and paid/earned digital marketing.
Must be able to work remotely. Due to current circumstances, Craft Alliance staff are presently working from home; a plan may be implemented to return to regular office hours, depending on the progress in Nova Scotia towards eliminating the threat of COVID-19. Remote work will require access to a home computer with reliable internet access. Our office is located in Halifax.
What skills are we looking for?
Advanced communication skills. You have effective writing and verbal communication skills-clearly communicating ideas, plans, and results.
Knowledge of social media marketing best practices (Instagram, Facebook, Twitter, etc.)
Knowledge of e-commerce and digital marketing tools & best practices
Experience with traditional marketing and design software (i.e. Canva, Indesign, Photoshop) and/or experience with multimedia production
Basic understanding of the craft industry and/or Atlantic Canadian arts ecosystem would be considered an asset.
Bilingualism is considered an asset.
Students from under-represented groups (Women in Science, Tech, Engineering & Math; Indigenous students; recent immigrants; students with disabilities) are encouraged to identify themselves when they apply.
Position hours are Monday to Friday, 8:30am-4:30am (35hrs/week) at an expected rate of $18/hr (final pay rate may be funding-dependent). Apply by sending your resume with cover letter to firstname.lastname@example.org. Resumes accepted until June 1 with interviews beginning immediately and until a suitable candidate is identified. Expected start date June 8. The position is intended to be Halifax-based, however we will consider strong applicants from outside the region who apply.