Toronto Gift + Home Market – January 2022 Incubator Project





Marking a return to in-person trade events to develop export markets for Atlantic Canadian craft producers, Craft Alliance will lead our CRAFT: Lab – Toronto Incubator Project to attend the Toronto Gift + Home Market trade show in January 2022. This will be a pan-Atlantic mission where Craft Alliance will lead the coordination and development of the project. The project will involve exhibitors from Atlantic Canada looking to expand their sales to Central and Western Canada. The Toronto Gift + Home Market is a wholesale trade show produced by the Canadian Gift Association and is held twice a year in Toronto, Ontario. (Previously known as the Toronto Gift Fair). Craft Alliance is currently accepting expressions of interest for this project – due to increased interest in the project and demand for space, booth fees for January 2022 are expected to range from $750 to $1,500. Please contact Greg ( / 1-855-567-4897 ext. 111) to be placed on our contact list for this project.

Approximately 5-8 Atlantic Canadian craft producers will be selected to participate in a Pavilion Showcase at the TORONTO GIFT + HOME MARKET trade show from January 30-February 3rd, 2022. This project will fill quickly due to high demand; expressions of interest should be sent to Craft Alliance immediately. Companies that had registered to attend the cancelled August 2020 event will be prioritized for space.

This project is funded through the ACOA Business Development Program

Participants are required to:

– pay a participation fee (TBD) – booth design and space allocations will be determined depending on the space required by each company
– complete a detailed online Producer Profile
– complete two follow-up surveys after the trade show is complete.

Disclaimer: Event and project details may be subject to change, depending on public health guidelines in Ontario and/or Atlantic Canada at the time of the event. Proof of vaccination for COVID-19 may also be required for participants.

CraftLAB Toronto 2022 – Information Package

The participant fee includes:
– Membership Access to Can Gift Assoc. (under Craft Alliance as part of the project)
– Participation in a shared Pavilion Showcase Booth
– 5-8 Atlantic Canadian craft producers
– Hardwall Display with display requirements (ie: shelves, pedestals, etc) provided as agreed on with Craft Alliance upon completing registration
– Promotion in Pavilion Showcase brochure and online and social media coverage
– Craft Alliance consulting for trade show preparation

Please contact Craft Alliance to indicate your interest in this project. We will open registrations soon.

Pavilion Showcase

Under the project, Craft Alliance will be recruiting approximately 5-8 Atlantic Canadian companies to participate in the showcase. Each individual participant will receive an allocated space within the showcase booth and the overall showcase space size would be determined by final number of participants signed on to do the event. Due to increased demand in this project over recent years, we have increased our booth size as well as the expected booth space required by each participant. An open-concept pavilion has been designed to maximize the use of space allotted to our organization by CanGift. The showcase space will provide hardwall display, lighting, fixtures and signage, as part of the show costs. Participants would be responsible for their own travel and shipment(s) of product samples to the Toronto Gift Fair. Craft Alliance will provide cohesive and coordinated marketing materials and promotional opportunities for the showcase.

Participation in this event also includes opportunities for marketing such as submitting products to various Featured Product and themed showcase displays, with the opportunity to qualify for show awards. Themes will be conveyed ahead of show time; companies are encouraged to consider which products they would consider submitting and bringing extra for this purpose.

This initiative came out of a four-month pan-Atlantic consultation that Craft Alliance completed in Spring of 2015. In that consultation process, independent consultants conducted online surveys, focus groups and telephone interviews with craft producers across Atlantic Canada. As a result of this consultation process, craft producers identified selling outside of Atlantic Canada and the ability to get to trade shows, as a key issue and challenge for the sector.

Participant Criteria

To be eligible, you must:

– Have participated in Craft East Buyers’ Expo at least once in the past 3 years.
– Must not have participated in more than three iterations of the CraftLab Toronto Gift + Home Market Incubator booth. Exceptions will be made for companies who attended their third show in January 2020.
– Create a completed profile on the Craft Alliance website and pay booth fees to Craft Alliance* by registering for the CraftLab project or being invoiced by Craft Alliance.
– Be approved by Craft Alliance for participation (limited space available)
– Agree to participate in all follow-up surveys on project results, which are submitted to ACOA and the provinces after the project
– Please note: Space will be reserved in this booth for at least two companies participating in Craft Alliance’s Activator program supporting underrepresented craft producers in Atlantic Canada. If no Activator program participants qualify or express their interest by the deadline date of October 15, the spaces will be released and allocated to the next company qualifying.

* Participant fee will be returned, if applicant is not approved for the show.

The cost to participate in the mission is expected to be between $750-$1,500.

The participant fee includes:

Membership Access to Can Gift Assoc. (under Craft Alliance as part of the project)
– Participation in a shared Pavilion Showcase Booth
5-8 Atlantic Canadian craft producers in an open-concept shared space (see photos from previous show on website for sample of space)
Hardwall Display with display requirements (ie: shelves, pedestals, etc)
– Promotion in Pavilion Showcase brochure and online and social media coverage
– Craft Alliance support for trade show preparedness

Please read this CraftLAB Toronto 2022 – Information Package for complete details before submitting your expression of interest.

January 28, 2022 - February 3, 2022
Toronto Congress Centre
Toronto, Ontario Canada
Greg Toole
Craft Alliance Atlantic
1-855-567-4897 ext. 111