Toronto Gift + Home Market – August 2020 Incubator Project
To further develop export markets for Atlantic Canadian craft producers, Craft Alliance will once again lead our CRAFT: Lab – Toronto Incubator Project to attend the Toronto Gift + Home Market trade show in January 2020. This will be a pan-Atlantic mission where Craft Alliance will lead the coordination and development of the project. The project will involve exhibitors from Atlantic Canada looking to expand their sales to Central and Western Canada. The Toronto Gift + Home Market is a wholesale trade show produced by the Canadian Gift Association and is held twice a year in Toronto, Ontario. (Previously known as the Toronto Gift Fair). Craft Alliance is currently accepting expressions of interest for this project – due to increased interest in the project and demand for space, booth fees for August 2020 are expected to range from $750 to $1,500. Please contact Greg (firstname.lastname@example.org / 902-492-2773) to be placed on our contact list for this project.
Approximately 5-8 Atlantic Canadian craft producers will be selected to participate in a Pavilion Showcase at the TORONTO GIFT FAIR trade show from August 9-12, 2020. This project will fill quickly; expressions of interest should be sent to Craft Alliance immediately.
This project is funded through the ACOA Business Development Program
Participants are required to:
– pay a participation fee (TBD) – booth design and space allocations will be determined depending on the level of interest
– complete a detailed online Producer Profile
– complete two follow-up surveys after the trade show is complete.
Toronto Gift + Home Market Information Package
The participant fee includes:
– Membership Access to Can Gift Assoc. (under Craft Alliance as part of the project)
– Participation in a shared Pavilion Showcase Booth
– 5-8 Atlantic Canadian craft producers
– Hardwall Display with display requirements (ie: shelves, pedestals, etc) provided as agreed on with Craft Alliance upon completing registration
– Promotion in Pavilion Showcase brochure and online and social media coverage
– Craft Alliance consulting for trade show preparation
Please contact Craft Alliance to indicate your interest in this project. We will open registrations soon.
Our pavilion showcase will be located within the Handmade & Gift section of the trade fair, located in Hall 3 of the Congress Centre South building (new location for us at this show). Under the project, Craft Alliance will be recruiting approximately 5-8 Atlantic Canadian companies to participate in the showcase. Each individual participant will receive an allocated space within the showcase booth and the overall showcase space size would be determined by final number of participants signed on to do the event. The showcase space will provide hardwall display, lighting, fixtures and signage, as part of the show costs. Participants would be responsible for their own travel and shipment(s) of product samples to the Toronto Gift + Home Market. Craft Alliance will provide cohesive and coordinated marketing materials and promotional opportunities for the showcase.
This initiative came out of a four-month pan-Atlantic consultation that Craft Alliance completed in Spring of 2015. In that consultation process, independent consultants conducted online surveys, focus groups and telephone interviews with craft producers across Atlantic Canada. As a result of this consultation process, craft producers identified selling outside of Atlantic Canada and the ability to get to trade shows, as a key issue and challenge for the sector.