To further develop export markets for Atlantic Canadian craft producers, Craft Alliance will once again lead our CRAFT: Lab – Toronto Incubator Project to attend the TORONTO GIFT FAIR trade show in August 2018. This will be a pan-Atlantic mission where Craft Alliance will lead the coordination and development of the project. The project will involve NEW first-time exhibitors from Atlantic Canada looking to expand their sales to Central and Western Canada. The TORONTO GIFT FAIR is a wholesale trade show produced by the Canadian Gift Association and is held twice a year in Toronto, Ontario.
Approximately 6-10 Atlantic Canadian craft producers will be selected to participate in a Pavilion Showcase at the TORONTO GIFT FAIR trade show from August 12-15, 2018. This project will fill quickly; applications should be completed and forwarded to Craft Alliance immediately.
The cost to participate in the mission is $500.00 – inquire with Greg Toole firstname.lastname@example.org about getting extra space at a higher cost (see registration options)
The detailed overview document is posted on this page.
The participant fee includes:
– Membership Access to Can Gift Assoc. (under Craft Alliance as part of the project)
– Participation in a shared Pavilion Showcase Booth
– 6-10 Atlantic Canadian craft producers in the Artisan’s Way section
– Hardwall Display with display requirements (ie: shelves, pedestals, etc)
– Promotion in Pavilion Showcase brochure and online and social media coverage
Our pavilion showcase will be located within the Artisan’s Way section of the trade fair, located in Hall 10 of the Congress Centre North building. Under the Atlantic Canadian project, Craft Alliance will be recruiting 6-10 Atlantic Canadian companies to participate in the showcase. Each individual participant will receive an allocated space within the showcase booth and the overall showcase space size would be determined by final number of participants signed on to do the event. The showcase space will provide hardwall display, lighting, fixtures and signage, as part of the show costs. Participants would be responsible for their own travel and shipment(s) of product samples to the Toronto Gift Fair. Craft Alliance will provide cohesive and coordinated marketing materials and promotional opportunities for the showcase.
This initiative came out of a four-month pan-Atlantic consultation that Craft Alliance completed in Spring of 2015. In that consultation process, independent consultants conducted online surveys, focus groups and telephone interviews with craft producers across Atlantic Canada. As a result of this consultation process, craft producers identified selling outside of Atlantic Canada and the ability to get to trade shows, as a key issue and challenge for the sector.