New England Best Practices Mission (Nova Scotia Only)
To further engage the artisan & experiential tourism business community (museums) in Nova Scotia on the concepts and learning objectives of creating product for the museums market through a learning experience in the Boston region in November 2018.
Craft Alliance will coordinate and manage a group of Nova Scotia craft producers and museum representatives to attend a Best Practices mission in Boston in November 2018. The project will be supported by the Province of Nova Scotia and participants will be eligible for travel assistance funding.
Project participants will take part in a coordinated event in partnership with all of the project partners. As part of the project, Craft Alliance will coordinate the mission activities with the assistance of Atlantic Trade Winds Agency (Massachusetts).
The project will consist of participants flying in to Boston, directly from Halifax, to attend a workshop, 3-4 hours in length consisting of a guest speaker, along with a panel discussion group that would be specific to museum retail, buying, merchandising and product development. The following day will consist a full-day program to with site-visits of museums to see their retail shops and experience what other museums are doing in the area of product development.
This mission will be of interest to include individual craftspeople, artisans and other producers that feature product relevant to the museum sector and that have the ability to produce customized products for specific museum sites. Museum representatives are also encouraged to apply, as they will learn about best practices to use in their own facilities and programs.
All applications are reviewed on an individual basis and evaluated on suitability for the mission. The criteria may include any or all of the following;
Artisan participation will be reserved for individual craft producer or artisanal products that feature cultural elements or who can produce museum quality reproductions or have the ability or existing product ranges that suit the museum market and can adapt to the specific needs of museum retail programs.
Museum participation will be reserved for those museum sites that features retail programs and could benefit from experiencing various museum sites and program in the New England market and learn about different approaches to museum retail and merchandising.
Best Practices Mission Schedule
BOSTON and Region
November 28-30, 2018
Wednesday Nov. 28
- Morning arrival in Boston
- Afternoon workshops:
- Workshops will be focused on the realm of product development specific to museum sites and retail in the USA market; how to capitalize on museum reproductions or customized product; adding specialized products to become part of a larger tourism experience; tapping into trends towards local experiences; connecting with museums for product development; effective use of retail space to show cultural products to museum site visitors; best practice strategies for craft producers and museum sites; working with what you have to create a successful retail & merchandising programl understanding the role of authenticity in product development and the museum experience; altering your product offering to remain competitive and adapt to the “new tourist” experience; learn about the partnerships, networks and efforts needed to incorporate museum elements into your products or retail program.
Thursday, Nov 29
- Museums Tour 8:30 am – 5:00 pm
- Meet with buying contacts from Museums in the Boston region to learn about buying needs
Boston Christmas Tree Lighting event 6:00 pm
Friday, Nov. 30th
- TBD – Possible Morning retail shops tour
- Return to Nova Scotia Friday afternoon
There is no fee to participate in this project. Funding assistance for travel is available through the Department of Communities, Culture and Heritage.