Craft Alliance Atlantic Association 

CRAFT Hub Activator – Business Development Program for Underrepresented Groups 

Program Coordinator (Student/Intern) 

Craft Alliance Atlantic Association has a mandate to provide marketing opportunities for Atlantic Provinces producers of quality craft, apparel and giftware products, to encourage entry into wholesale and export markets and to enhance the professionalism, education and advancement of the above sectors in Atlantic Canada.  

With support from the Atlantic Canada Opportunities Agency (ACOA), Craft Alliance is launching a program in Spring 2021 that will aim to provide targeted development and access to opportunities for underrepresented craft producers in Atlantic Canada.  

The CRAFT Hub Activator Development Program will offer a combination of coaching, professional development seminars and opportunities by reserving space for participants in Craft Alliance export and wholesale development projects such as the Craft LAB Incubator space at Toronto Gift + Home Market and trade missions abroad. 

This student intern position has been created to hire a program coordinator who will support Craft Alliance in recruitment, coordination of resources, scheduling, and other aspects of the program.  

The student will work with Craft Alliance staff to help develop the program and may also be required to coordinate efforts with other partner organizations. This is a great opportunity to directly apply knowledge being gained in a post-secondary program for project management in an exciting business development environment. 

Tasks and Responsibilities: 

Support Craft Alliance’s program development through researching consultants, potential partners, establishing a program schedule and developing digital marketing assets to support dissemination. Ongoing communication with program participants and support as required, with surveying and reporting following activities. 

Support program participants by researching business resources or assisting in business development efforts as needed. Examples may include consulting on questions relating to e-commerce, social media use, accessing funding support, etc. 

The student intern must develop an understanding of Craft Alliance’s wholesale and export projects by working with management to develop programs, and by attending Craft Alliance – hosted seminars as available. 

Contribute to Craft Alliance social media pages to promote the program and its participants. 

Mandatory Requirements: 

Must be registered as a domestic student in a recognized post-secondary institution. Open to Canadian citizens, permanent residents, or persons to whom refugee protection has been conferred under the Immigration and Refugee Protection Act. Applicants must be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations. Must have a work-integrated learning component within their study plan. Can be in a full or part-time program; can be from any program of study. 

International students do not qualify under the funding for this position. 

Must be able to demonstrate basic knowledge of digital marketing and digital tools including social media, content marketing, SEO, and paid/earned digital marketing. 

Must be able to work remotely, dependent on circumstances relating to COVID-19. Remote work will require reliable home internet access; a computer can be provided if required.   

What skills are we looking for? 

Advanced communication skills. You have effective writing and verbal communication skills and are great at clearly communicating ideas, plans, and results. 

Basic use of Microsoft Office Suite programs (Word processing, Outlook, Excel, etc.) 

Knowledge of social media marketing best practices (Instagram, Facebook, Twitter, etc.) 

Ability to demonstrate a basic understanding of socio-economic issues affecting BIPOC and underrepresented populations (including LGBTQ2S+ and people with disabilities). 

Knowledge of the craft industry and/or Atlantic Canadian craft ecosystem would be considered an asset. 

Bilingualism is considered an asset.  

Students from under-represented groups (BIPOC students; recent immigrants; students with disabilities; students identifying as LGBTQ2S+) are encouraged to identify themselves when they apply and will be given priority. 

Position hours are Monday to Friday, 8:30am-4:30am (35hrs/week) for 16 weeks. Pay rate estimated at $18/hr. Apply by sending your resume with cover letter to info@craftalliance.caDeadline to apply is May 16, 2021. 

Contact Greg Toole ( or 855-567-4897 ext. 111) for more information. 

This position is being funded by the Magnet Student Work Placement Program.